Physician Business Leadership Certificate Program - Session 4

September 14, 2020


The course is full and is no longer accepting registrations. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today are facing an era of change unlike any before. Reform policies shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals as well as providers. During times like these, strong leaders who demonstrate innovation and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.

The Physician Business Leadership Certificate is achieved through attending four in-person sessions scheduled quarterly, along with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus: 

  1. Foundational Leadership Skills: fundamental leadership and business skills; 
  2. Equipping for Health Care Today: topics helping physicians improve their execution, efficiency, and effectiveness; and 
  3. Hot Topics: issues in health care delivery currently impacting physicians, e.g., the opioid crisis, behavioral health issues.

Educational Need

Providers are taught early on in medical school to have driven outcomes based on their abilities. Their focus is medical training and not team development or business acumen. This program identifies that providers need to have opportunities to learn about team structures, business acumen, administrative responsibilities and current health care landscapes if they are to be successful providers.


9 am

Welcome and Introductions
Tammy Chance, DO, IHA Board Member, ED Medical Director, Boone County Hospital, Boone
Marygrace Elson, MD, MME, Clinical Professor of Obstetrics and Gynecology - General Obstetrics and Gynecology, William C. Keettel Chair, University of Iowa, Iowa City
Tom Evans, MD, FAAFP, Iowa Healthcare Collaborative, Des Moines

9:15 am

Health Care Leadership During a Pandemic
Steven Berkowitz, MD, Chief Physician Executive, Northern Light Health and President, Northern Light Medical Group 

  • List the four dimensions of decision-making.
  • Achieve the medical imperatives during a pandemic.
10:15 amSmall Group Discussion on the Pearls
10:30 am

Creating Margin: How to Survive in a Fee For Service-Based World While Transitioning to Value-Based Health Care 
Don Klitgaard, MD, FAAFP, CEO, MedLink Advantage 

Our health care environment is constantly changing and evolving, often with competing priorities. Practices and their leaders are challenged by changing reimbursement models and limited resources to adapt. Developing and refining ways to improve practice fee for service revenue streams can help ease the burden during the transition to value-based payment (VBP). The value proposition for health care requires physicians and practices to more deeply understand and address bot quality and cost. Learning how to effectively incorporate quality improvement methodology into daily practice is an essential skill we will explore. To succeed in VBP, leaders must also connect those quality efforts to addressing the cost of healthcare is essential in VBP. We will also explore how risk adjustment affects payment in VBP, and the current alternative payment models available to participate in VBP. 

  • Discuss the driving factors of today’s changing health care payment world. 
  • Describe opportunities to (appropriately) maximize FFS revenue while preparing for value-based payment. 
  • Understand how to align meaningful quality improvement initiatives with efforts to address cost 
  • Discuss how risk adjustment affects VBP. 
  • Describe the main alternative payment models available.
11:30 amLunch
1 pmPearls of Wisdom for a CMO (Part-2)
Steven Berkowitz, MD
2 pmSmall Group Discussion on the Pearls
2:15 pmClosing Comments
2:30 pmAdjourn

    Blue Zones Initiative to Eat Wisely

    The Iowa Hospital Association has made a commitment to support your health by designing all meals and snacks to follow the Blue Zones philosophy. Blue Zones guidelines are designed to nourish your body, leaving you feeling satisfied, alert and awake. IHA practices mindful eating by encouraging you to slow down and enjoy the flavors in your food. If you have any dietary restrictions or allergies, please contact Ellen Waller at

    Course summary
    Available credit: 
    • 3.50 AMA PRA Category 1 Credits
    • 3.50 AOA Category 2­A
    • 3.50 CE Contact Hour(s)
    Course opens: 
    Course expires: 
    Event starts: 
    09/14/2020 - 9:00am CDT
    Event ends: 
    09/14/2020 - 2:30pm CDT

    Accreditation Statements

    • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 3.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
    • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 3.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
    • Other Health Professionals: This live activity is designated for 3.5 AMA PRA Category 1 Credit(s)TM


    No commercial interest company provided financial support for this continuing education activity.


    The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

    Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose. 

    • Rebecca Anthony, Planning Committee Member
    • Steven Berkowitz, MD, Speaker
    • Tammy Chance, DO, Planning Committee Member and Moderator
    • Marygrace Elson, MD, MME, Moderator
    • Tom Evans, MD, FAAFP, Planning Committee Member and Moderator
    • Mike Flesher, Planning Committee Member
    • Don Klitgaard, MD, FAAFP, Speaker
    • Corey J. Martin, Activity Director and Planning Committee Member


    The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

    Available Credit

    • 3.50 AMA PRA Category 1 Credits
    • 3.50 AOA Category 2­A
    • 3.50 CE Contact Hour(s)


    Please login or Create an Account to take this course.

    The course is full and is no longer accepting registrations. 

    If you have questions, contact Corey Martin at or 515-288-1955.