Physician Business Leadership Certificate Program - Session Four

June 9, 2021



  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. During times like these, strong leaders with innovative and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


The Physician Business Leadership Certificate is achieved through attending the educational sessions (virtually in 2021), with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus:

  1. Foundational Leadership Skills: Fundamental leadership and business skills.
  2. Equipping for Health Care Today: Topics helping physicians improve their execution, efficiency and effectiveness.
  3. Hot Topics: Issues in health care delivery affecting physicians (e.g., the opioid crisis and behavioral health issues).


Coursework: Before each session, participants may have minor prep work related to the session topics. This will help them be fully prepared to engage in the subject matter.

Education programs: These sessions will be led by subject matter experts and include interactive group discussions and group work.

Assessments: Following the conclusion of each program, attendees will be given a survey to examine whether the educational objectives for that session were achieved.

Networking: Peer-to-peer learning and discussion of best practices will be integrated into the sessions.

Involvement in industry education events

To qualify for the Physician Business Leadership Certification, participants must attend four additional professional or educational events within 24 months.

Examples of education events include: IHA and IMS advocacy events, IHA conferences, IHC conferences, IMS regional meetings and events, and national health care and professional development conferences. Additional registration fees may apply for some of these events.


8:30 amIntroduction to the Iowa Medical Society
9 am

Negotiations and Conflict Management

Azeemuddin Ahmed, MD, MBA, Clinical Professor and Executive Vice Chair, Department of Emergency Medicine, University of Iowa

To be an effective health care leader, one must have a robust repertoire of negotiation and communication skills. Regardless of context, leaders often have formal responsibility for negotiating agreements with other firms or constituencies, must compete with colleagues for scarce organizational resources and are often asked to resolve disputes between colleagues. The purpose of this session is to facilitate the basic understanding of the theories and processes of negotiation and conflict management as they are practiced in a variety of settings. This seminar is designed for a broad spectrum of negotiation and conflict management problems faced by health care leaders.

  • Identify sources of team conflict.
  • Distinguish among the five negotiations and conflict-management styles.
  • Understand the common underlying principles of the conflict-management model.
10:30 am

Data and Decision-Making

John Richardson, Director, Iowa Hospital Association

As a health care practitioner, patient data is used daily to make decisions. This session will help providers use data for informed decision-making and improve the patient care environment. Following the session, participants will have the knowledge to face the challenges of data analytics in health care operations.

  • Describe the importance of data analytics in decision-making across the organization.
  • Examine ways to use the benefits of information technology, quality and analytics in an organization.
  • Develop future analytic strategies and provide resources to strengthen patient care
12:00 pm


1 pm

Time to Move Upstream and Invest in Our Health: Addressing Social Determinants of Health and Population Management

Yogesh Shah, MD, Chief Medical Officer, Broadlawns Medical Center, Des Moines

Health care costs continue to outpace general inflation, typically by twofold. The major source of this problem is the unhealthy population. “Upstream” environmental factors greatly affect “downstream” health. Upstream factors include poor nutrition, inadequate housing and education, and low incomes – all considered to be social determinants of health. Addressing the health of the community extends beyond providing medical care and starts in childhood. To meaningfully address the health of Iowans, health care providers must consider new approaches, develop social programs and explore new solutions “upstream.”

  • Learn the role of social risk factors in health outcomes.
  • Identify crucial social determinants of health for communities.
  • Discuss how to engage directly through community involvement to improve social determinants of health.
2 pmAdjourn

Course summary
Available credit: 
  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
06/09/2021 - 8:30am CDT
Event ends: 
06/09/2021 - 2:00pm CDT

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 3.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 3.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 3.5 AMA PRA Category 1 Credit(s)TM


No commercial interest company provided financial support for this continuing education activity.


The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose. 

  • Azeemuddin Ahmed, MD, MBA - Speaker
  • Becky Anthony - Planning Committee Member
  • Tom Evans, MD, FAAFP - Planning Committee Member
  • Mike Flesher - Planning Committee Member
  • Corey Martin, MHA, FACHE - Activity Director and Planning Committee Member
  • John Richardson - Speaker
  • Yogesh Shah, MD - Speaker
  • Pam Williams - Planning Committee Member


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the conference.
  • A $50 fee will be charged to cancellations received six to nine business days before the conference.
  • Refunds will not be given to cancellations received five or fewer business days before the conference.
  • Refunds will be calculated by the date received and the IHA business days remaining before the conference.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, preregistered participants will be notified and full refunds provided.


IHA does not discriminate in its educational programs on the basis of race, religion, color, sex or handicap. IHA wishes to ensure no individual with a disability is excluded, denied services or segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans with Disabilities Act in order to attend this conference, please call 515-288-1955 or write to the Department of Education at IHA.