Physician Business Leadership Certificate Program - Session One

February 22, 2022



  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. Times like these require strong leaders with innovative and focused decision-making abilities. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


Participants achieve the Physician Business Leadership Certification by attending the educational sessions and additional requirements in networking and involvement with other industry activities. The content focuses on:

  • Equipping providers for today’s health care: Helping physicians improve their execution, efficiency and effectiveness.
  • Foundational leadership skills: Fundamental leadership and business skills.
  • Hot topics: Issues in health care delivery affecting physicians (e.g., crisis management and behavioral health program development).


Emerging and aspiring physician leaders.


Coursework: Participants may have minor preparation work before each session. This will help them be fully prepared to engage in the subject.

Education programs: Subject matter experts lead these sessions, which include interactive group discussions and group work.

Assessments: After each program, attendees will complete a survey to examine whether that session achieved the educational objectives.

Networking: Peer-to-peer learning and discussion of best practices are integrated into the sessions.

Course summary
Available credit: 
  • 5.50 AMA PRA Category 1 Credits
  • 5.50 AOA Category 2­A
  • 5.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
02/22/2022 - 8:30am CST
Event ends: 
02/22/2022 - 3:30pm CST

Moderator: Tim McCoy, DO, MercyOne South Des Moines Family Medicine Clinic

8:30 am     Introduction to the Iowa Hospital Association  
Chris Mitchell, President and CEO, IHA, Des Moines

9:00 am     The Art and Challenge of Coaching Colleagues to Enhanced Performance
Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

Too often, we approach collegial coaching from a position of authority, causing a defensive response. The reality is that successful collegial coaching demands understanding drivers of behavioral change and recognition of “what’s in it for me” for the coached colleagues. This presentation covers the why, what and how of creating buy-in and making colleagues more receptive to change by using emotional intelligence and proven coaching techniques.

  • Appreciate the value of transparency as a driver of behavioral change.
  • Learn nonthreatening coaching conversation skills.
  • Understand how to create buy-in and a platform for change.
  • Use proven coaching tools and techniques to effect behavioral change.

10:30 am    Managing the Difficult Physician Colleague 
Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

A wide spectrum of physician behaviors is attributed to the “difficult colleague.” Tolerating undesirable behavior degrades the organizational culture. This affects the entire organization, putting the collegiality of staff and the quality of care at risk. Addressing such behaviors is an art as much as it is a skill. Better defining the types of difficult colleagues and having a consistent approach to dealing with degrees of difficulty sets standards of accountability, demonstrates value and re-recruits the organization’s high performers and team players.

  • Analyze the spectrum of behaviors that can define someone as a difficult colleague.
  • Identify tools and techniques that can help the physician leader manage a difficult colleague more effectively.
  • Understand the responsibility of physician leaders in managing difficult colleagues.

12:00 pm     Lunch

1:00 pm    Physician Leaders and Hospital/Health System Leaders: An Evolving Partnership 
Kimberly Russel, FACHE, CEO, Russel Advisors, Lincoln, Nebraska

Physicians assuming a leadership role often experience new relations and a new set of expectations when interacting with hospital/health system board members, CEOs and other executive leaders. This session will explore strategies for success for physician leaders in their communication with hospital/health system boards, executives and managers. The discussion will recognize both the similarities and the differences in approach for employed, contracted and private practice physicians as they foster working relations with hospital/health system leaders.

The session will offer a brief review of board room and C-suite priorities and responsibilities. There will be a focus on effectively navigating the hospital/health system decision-making and change-management processes. The speaker will discuss examples of successful collaboration efforts and provide suggestions to avoid common pitfalls that can interfere with a physician leader’s success. Participants will gain specific steps to implement that are relevant to their leadership and medical practice situations.

  • Determine successful approaches for collaboration for employed, contracted and private practice leader-ship structures.
  • Evaluate relation-building and communication strategies that support the physician leader’s agenda and goals.
  • Review the board and executive team structure, responsibilities and key priorities.

2:30 pm     Advocacy 101 
Maureen Keehnle, JD, Senior Vice President and General Counsel, IHA, Des Moines

Hospital advocates help keep health care a priority with state and federal legislators by communicating a shared vision for Iowa’s health care system as policymakers develop legislation. Advocates often engage with elected officials and represent Iowa’s hospitals through letters, emails, social media and phone calls to state senators and representatives. Grassroots contacts and ongoing relations are the most-effective advocacy strategies to keep health care a legislative priority among leaders in the Statehouse and encourage them to advocate on behalf of Iowa’s hospitals and the patients and communities they serve.

3:30 pm    Adjourn

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 5.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 5.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 5.5 AMA PRA Category 1 Credit(s)TM


No ineligible company provided financial support for this continuing education activity.


The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with ineligible companies to disclose. 

  • Becky Anthony - Planning Committee Member
  • Maureen Keehnle, JD - Speaker
  • Corey Martin - Activity Director and Planning Committee Member
  • Jeff Morris, MD, MBA - Speaker
  • Kimberly Russel, FACHE - Speaker


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 5.50 AMA PRA Category 1 Credits
  • 5.50 AOA Category 2­A
  • 5.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the first session.
  • IHA will charge $50 for cancellations received six to nine business days before the first session.
  • IHA will not refund cancellations received five or fewer business days before the first session.
  • IHA will calculate refunds by the date received and the IHA business days remaining before the first session.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, IHA will notify preregistered participants and provide full refunds.


IHA does not discriminate in its educational programs based on race, religion, color, sex or disability. IHA wishes to ensure no one with a disability is excluded, denied services, segregated or otherwise treated differently than others because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans With Disabilities Act to attend this conference, call 515-288-1955 or write to IHA’s Education Department.