Moderator: Tim McCoy, DO, MercyOne South Des Moines Family Medicine Clinic

8:30 am     Introduction to the Iowa Hospital Association  
Chris Mitchell, President and CEO, IHA, Des Moines

9:00 am     The Art and Challenge of Coaching Colleagues to Enhanced Performance
Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

Too often, we approach collegial coaching from a position of authority, causing a defensive response. The reality is that successful collegial coaching demands understanding drivers of behavioral change and recognition of “what’s in it for me” for the coached colleagues. This presentation covers the why, what and how of creating buy-in and making colleagues more receptive to change by using emotional intelligence and proven coaching techniques.

• Appreciate the value of transparency as a driver of behavioral change.
• Learn nonthreatening coaching conversation skills.
• Understand how to create buy-in and a platform for change.
• Use proven coaching tools and techniques to effect behavioral change.

10:30 am    Managing the Difficult Physician Colleague 
Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

A wide spectrum of physician behaviors is attributed to the “difficult colleague.” Tolerating undesirable behavior degrades the organizational culture. This affects the entire organization, putting the collegiality of staff and the quality of care at risk. Addressing such behaviors is an art as much as it is a skill. Better defining the types of difficult colleagues and having a consistent approach to dealing with degrees of difficulty sets standards of accountability, demonstrates value and re-recruits the organization’s high performers and team players.

• Analyze the spectrum of behaviors that can define someone as a difficult colleague.
• Identify tools and techniques that can help the physician leader manage a difficult colleague more effectively.
• Understand the responsibility of physician leaders in managing difficult colleagues.

12:00 pm     Lunch

1:00 pm    Physician Leaders and Hospital/Health System Leaders: An Evolving Partnership 
Kimberly Russel, FACHE, CEO, Russel Advisors, Lincoln, Nebraska

Physicians assuming a leadership role often experience new relations and a new set of expectations when interacting with hospital/health system board members, CEOs and other executive leaders. This session will explore strategies for success for physician leaders in their communication with hospital/health system boards, executives and managers. The discussion will recognize both the similarities and the differences in approach for employed, contracted and private practice physicians as they foster working relations with hospital/health system leaders.

The session will offer a brief review of board room and C-suite priorities and responsibilities. There will be a focus on effectively navigating the hospital/health system decision-making and change-management processes. The speaker will discuss examples of successful collaboration efforts and provide suggestions to avoid common pitfalls that can interfere with a physician leader’s success. Participants will gain specific steps to implement that are relevant to their leadership and medical practice situations.

• Determine successful approaches for collaboration for employed, contracted and private practice leader-ship structures.
• Evaluate relation-building and communication strategies that support the physician leader’s agenda and goals.
• Review the board and executive team structure, responsibilities and key priorities.

2:30 pm     Advocacy 101 
Maureen Keehnle, JD, Senior Vice President and General Counsel, IHA, Des Moines

Hospital advocates help keep health care a priority with state and federal legislators by communicating a shared vision for Iowa’s health care system as policymakers develop legislation. Advocates often engage with elected officials and represent Iowa’s hospitals through letters, emails, social media and phone calls to state senators and representatives. Grassroots contacts and ongoing relations are the most-effective advocacy strategies to keep health care a legislative priority among leaders in the Statehouse and encourage them to advocate on behalf of Iowa’s hospitals and the patients and communities they serve.

3:30 pm    Adjourn