Physician Business Leadership Certificate Program - Session One

February 23, 2021



  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. During times like these, strong leaders with innovative and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


The Physician Business Leadership Certificate is achieved through attending the educational sessions (virtually in 2021), with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus:

  1. Foundational Leadership Skills: Fundamental leadership and business skills.
  2. Equipping for Health Care Today: Topics helping physicians improve their execution, efficiency and effectiveness.
  3. Hot Topics: Issues in health care delivery affecting physicians (e.g., the opioid crisis and behavioral health issues).


Coursework: Before each session, participants may have minor prep work related to the session topics. This will help them be fully prepared to engage in the subject matter.

Education programs: These sessions will be led by subject matter experts and include interactive group discussions and group work.

Assessments: Following the conclusion of each program, attendees will be given a survey to examine whether the educational objectives for that session were achieved.

Networking: Peer-to-peer learning and discussion of best practices will be integrated into the sessions.

Involvement in industry education events

To qualify for the Physician Business Leadership Certification, participants must attend four additional professional or educational events within 24 months.

Examples of education events include: IHA and IMS advocacy events, IHA conferences, IHC conferences, IMS regional meetings and events, and national health care and professional development conferences. Additional registration fees may apply for some of these events.


8:30 amIntroduction to the Iowa Hospital Association
9 am

The Art and Challenge of Coaching Colleagues to Enhanced Performance

Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

Too often, we approach collegial coaching from a position of authority or power, causing a defensive response. The reality is that successful collegial coaching demands understanding drivers of behavioral change and recognition of “What’s in it for me” for colleagues being coached. This presentation covers the why, what and how of the art and science of creating buy-in and making colleagues more receptive to change by using emotional intelligence and proven coaching tools and techniques.

  • Understand how to create buy-in and a burning platform for change.
  • Appreciate the value of transparency as a driver of behavioral change.
  • Learn non-threatening coaching conversation skills.
  • Use proven coaching tools and techniques to effect behavioral change.
10:30 am

Managing the Difficult Physician Colleague

Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

There is a wide spectrum of physician behaviors that can be attributed to the “difficult colleague.” Tolerating undesirable behavior degrades the organizational culture. This affects the entire organization, putting the collegiality of staff and the quality of care at risk. Addressing such behaviors is an art as much as it is a skill. Better defining the types of difficult colleagues and having a consistent approach to dealing with various degrees of difficulty sets high standards of accountability, demonstrates value and re-recruits the organization’s high performers and team players.

  • Analyze the spectrum of behaviors that can define someone as a difficult colleague.
  • Understand the responsibility of physician leaders in managing a difficult colleague.
  • Identify tools and techniques that can help the physician leader manage a difficult colleague more effectively.
11:30 am


1 pm

Advocacy 101

Kim Murphy, JD, Vice President and Assistant General Counsel, Iowa Hospital Association

It is crucial for hospital advocates to engage with legislators from a grassroots level. As the largest gathering of hospital advocates, Hospital Day on the Hill is the best opportunity to communicate a shared
vision for Iowa’s health care system with policymakers as they develop legislation.

2 pmAdjourn

Course summary
Available credit: 
  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
02/23/2021 - 8:30am CST
Event ends: 
02/23/2021 - 2:00pm CST

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 3.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 3.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 3.5 AMA PRA Category 1 Credit(s)TM


No commercial interest company provided financial support for this continuing education activity.


The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose. 

  • Becky Anthony - Planning Committee Member
  • Tom Evans, MD, FAAFP - Planning Committee Member
  • Mike Flesher - Planning Committee Member
  • Corey Martin, MHA, FACHE - Activity Director and Planning Committee Member
  • Jeff Morris, MD, MBA - Speaker
  • Kim Murphy, JD - Speaker
  • Pam Williams - Planning Committee Member


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the conference.
  • A $50 fee will be charged to cancellations received six to nine business days before the conference.
  • Refunds will not be given to cancellations received five or fewer business days before the conference.
  • Refunds will be calculated by the date received and the IHA business days remaining before the conference.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, preregistered participants will be notified and full refunds provided.


IHA does not discriminate in its educational programs on the basis of race, religion, color, sex or handicap. IHA wishes to ensure no individual with a disability is excluded, denied services or segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans with Disabilities Act in order to attend this conference, please call 515-288-1955 or write to the Department of Education at IHA.