Physician Business Leadership Certificate Program - Session 3

August 19, 2020


The course is full and is no longer accepting registrations. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today are facing an era of change unlike any before. Reform policies shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals as well as providers. During times like these, strong leaders who demonstrate innovation and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.

The Physician Business Leadership Certificate is achieved through attending four in-person sessions scheduled quarterly, along with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus: 

  1. Foundational Leadership Skills: fundamental leadership and business skills; 
  2. Equipping for Health Care Today: topics helping physicians improve their execution, efficiency, and effectiveness; and 
  3. Hot Topics: issues in health care delivery currently impacting physicians, e.g., the opioid crisis, behavioral health issues.

Educational Need

Providers are taught early on in medical school to have driven outcomes based on their abilities. Their focus is medical training and not team development or business acumen. This program identifies that providers need to have opportunities to learn about team structures, business acumen, administrative responsibilities and current health care landscapes if they are to be successful providers.


9 am

Welcome and Introductions
Tammy Chance, DO, IHA Board Member, ED Medical Director, Boone County Hospital, Boone

9:10 amIowa Academy of Family Physicians (IAFP)
James Bell, MD, IAFP President
9:15 am

Strong Negotiation and Communication Skills: Part of a Leader’s Repertoire for Conflict Management
Azeemuddin Ahmed, MD, MBA, Clinical Professor and Executive Vice Chair, Department of Emergency Medicine, University of Iowa 

To be an effective health care leader, one must have a robust repertoire of negotiation and communication skills. Regardless of context, leaders often have formal responsibility for negotiating agreements with other firms or constituencies, they must compete with colleagues for scarce organizational resources and they are often called upon to resolve disputes between colleagues. The purpose of this session is to facilitate the basic understanding of the theories and processes of negotiation and conflict management as they are practiced in a variety of settings. This seminar is designed to be relevant to the broad spectrum of negotiation and conflict management problems faced by health care leaders. 

  • Identify sources of team conflict. 
  • Distinguish among the five different negotiations/conflict management styles. 
  • Understand the common underlying principles of conflict management model.
10:15 am

Small Group Breakout Discussions
Tammy Chance, DO, IHA Board Member, ED Medical Director, Boone County Hospital, Boone
Tom Evans, MD, FAAFP, Iowa Healthcare Collaborative, Des Moines

10:30 am

Data and Decision-Making 
John Richardson, Director IPOP and Data Analytics, Iowa Hospital Association, Des Moines

As a health care practitioner, the use of data for patient care is very natural and is used daily to make decisions. This informative session will assist providers in using data for informed decision making and improve their environment for patient care. Following the session, participants will have the knowledge to be more equipped to face the challenges of data analytics in health care operations. 

  • Describe the importance of data analytics in decision making across the organization. 
  • Examine ways to utilize the benefits of information technology, quality and analytics within an organization. 
  • Develop future analytic strategies and provide resources to strengthen patient care.
11:30 amLunch
1 pm

Time to Move Upstream and ‘Invest’ in our Health: Addressing Social Determinants of Health and Population Health Management 
Yogesh Shah, MD, MPH, FAAFM, Director, Palliative Care Services, Broadlawns Medical Center 

Health care costs continue to outpace general inflation, typically by two-fold. The major source of this problem is the unhealthy population. “Upstream” environmental factors greatly impact “downstream” health. Upstream factors include poor nutrition, inadequate housing and education and low incomes – all considered to be social determinants of health. Addressing the overall health of the community extends beyond providing medical care and starts early in childhood. To meaningfully address the health of Iowans, health care providers must consider new approaches, develop social programs and explore new solutions “upstream”. 

  • Learn about the role of social risk factors in health outcomes. 
  • Identify crucial social determinants of health for their community of patients. 
  • Discuss how to engage directly via community involvement to improve social determinants of health. 
2 pmSmall Group Breakout Discussions
Tammy Chance, DO
Tom Evans, MD
2:15 pmClosing Remarks and Session Wrap-Up
Tammy Chance, DO
2:30 pmAdjourn

    Blue Zones Initiative to Eat Wisely

    The Iowa Hospital Association has made a commitment to support your health by designing all meals and snacks to follow the Blue Zones philosophy. Blue Zones guidelines are designed to nourish your body, leaving you feeling satisfied, alert and awake. IHA practices mindful eating by encouraging you to slow down and enjoy the flavors in your food. If you have any dietary restrictions or allergies, please contact Ellen Waller at

    Course summary
    Available credit: 
    • 3.75 AMA PRA Category 1 Credits
    • 3.75 AOA Category 2­A
    • 3.75 CE Contact Hour(s)
    Course opens: 
    Course expires: 
    Event starts: 
    08/19/2020 - 9:00am CDT
    Event ends: 
    08/19/2020 - 2:30pm CDT

    Accreditation Statements

    • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 3.75 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
    • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 3.75 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
    • Other Health Professionals: This live activity is designated for 3.75 AMA PRA Category 1 Credit(s)TM


    No commercial interest company provided financial support for this continuing education activity.


    The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. Firms providing financial support did not have input in these areas. Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose.

    • Azeemuddin Ahmed, MD, MBA, Speaker
    • Rebecca Anthony, Planning Committee Member
    • Tammy Chance, DO, Planning Committee Member and Moderator
    • Marygrace Elson, MD, MME, Speaker and Moderator
    • Tom Evans, MD, FAAFP, Planning Committee Member and Moderator
    • Mike Flesher, Planning Committee Member
    • Corey J. Martin, Activity Director and Planning Committee Member
    • John Richardson, Speaker
    • Yogesh Shah, MD, MPH, FAAFM, Speaker


    The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

    Available Credit

    • 3.75 AMA PRA Category 1 Credits
    • 3.75 AOA Category 2­A
    • 3.75 CE Contact Hour(s)


    Please login or Create an Account to take this course.

    The course is full and is no longer accepting registrations. 

    If you have questions, contact Corey Martin at or 515-288-1955.