Physician Business Leadership Certificate Program - Session Five

August 9, 2022



  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. Times like these require strong leaders with innovative and focused decision-making abilities. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


Participants achieve the Physician Business Leadership Certification by attending the educational sessions and additional requirements in networking and involvement with other industry activities. The content focuses on:

  • Equipping providers for today’s health care: Helping physicians improve their execution, efficiency and effectiveness.
  • Foundational leadership skills: Fundamental leadership and business skills.
  • Hot topics: Issues in health care delivery affecting physicians (e.g., crisis management and behavioral health program development).


Emerging and aspiring physician leaders.


Coursework: Participants may have minor preparation work before each session. This will help them be fully prepared to engage in the subject.

Education programs: Subject matter experts lead these sessions, which include interactive group discussions and group work.

Assessments: After each program, attendees will complete a survey to examine whether that session achieved the educational objectives.

Networking: Peer-to-peer learning and discussion of best practices are integrated into the sessions.

Course summary
Available credit: 
  • 4.50 AMA PRA Category 1 Credits
  • 4.50 AOA Category 2­A
  • 4.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
08/09/2022 - 8:30am CDT
Event ends: 
08/09/2022 - 2:30pm CDT

Moderator: Laura Bowshier, MD, MercyOne Waukee Family Medicine Clinic

8:30 am     Introduction to the Iowa Medical Society 
Mike Flesher, Executive Vice President and CEO, Iowa Medical Society, Des Moines

9:00 am     Health Care Futurist, Part 1: A Survival Guide for Health Care Organizations 
Steven Berkowitz, MD, SMB Consulting, Scottsdale, Arizona

The health care industry is going through unprecedented changes. Unpredictable and disruptive technology abounds and the physician-patient relation will continue to change. Stakeholders must become engaged and involved as market forces such as telemedicine and “big data” transform organizations into virtual health organizations with the ability to provide point-of-care patient care and achieve the goal of population management. This session will address how health care will survive and prosper in this environment.

  • Discuss the goal of achieving engagement and alignment among stakeholders, including the patient.
  • Discuss the importance of becoming a virtual health organization with restructuring of physician-patient and hospital-patient relations and the ability to provide point-of-care patient care across an ever-expanding geography and continuum of care.
  • Discuss the increasingly important role of new technology among providers.
  • Explore the concept of transparency as a new way of doing business.\Review how to thrive in the era of the competing health care dollar and how to leverage traditional strategies of market share and profitability to better influence the medical “per member per month.”

10:30 am     Health Law  
Jo Ellen Whitney, JD, Dentons and Davis Brown, Des Moines, IA
Colleen Anderson Hartley, JD, Dentons Davis Brown, Des Moines, IA

This session will focus on recent changes to health law as well as longstanding and sometimes intractable issues that affect providers and physician leaders.

  • Identify recent legal changes in the field.
  • Examine issues encountered in shift management.
  • Recognize surprises in agency regulations.
  • Resolve common employment problems facing health care.

12:00 pm     Lunch

1:00 pm     Health Care Futurist, Part 2: Patient as a Partner in Care  
Steven Berkowitz, MD, SMB Consulting, Scottsdale, Arizona

2:30 pm     Adjourn

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this activity for a maximum of 4.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 4.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 4.5 AMA PRA Category 1 Credit(s)TM


No ineligible company provided financial support for this continuing education activity.


The planning committee member(s) and speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) have no conflict(s) with ineligible companies to disclose.

  • Becky Anthony - Planning Committee Member
  • Corey Martin - Activity Director and Planning Committee Member
  • Steven Berkowitz, MD - Speaker
  • Jo Ellen Whitney, JD - Speaker
  • Colleen Anderson Hartley, JD - Speaker


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 4.50 AMA PRA Category 1 Credits
  • 4.50 AOA Category 2­A
  • 4.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the first session.
  • IHA will charge $50 for cancellations received six to nine business days before the first session.
  • IHA will not refund cancellations received five or fewer business days before the first session.
  • IHA will calculate refunds by the date received and the IHA business days remaining before the first session.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, IHA will notify preregistered participants and provide full refunds.


IHA does not discriminate in its educational programs based on race, religion, color, sex or disability. IHA wishes to ensure no one with a disability is excluded, denied services, segregated or otherwise treated differently than others because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans With Disabilities Act to attend this conference, call 515-288-1955 or write to IHA’s Education Department.