Physician Business Leadership Certificate Program - Session Five

August 10, 2021



  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. During times like these, strong leaders with innovative and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


The Physician Business Leadership Certificate is achieved through attending the educational sessions (virtually in 2021), with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus:

  1. Foundational Leadership Skills: Fundamental leadership and business skills.
  2. Equipping for Health Care Today: Topics helping physicians improve their execution, efficiency and effectiveness.
  3. Hot Topics: Issues in health care delivery affecting physicians (e.g., the opioid crisis and behavioral health issues).


Coursework: Before each session, participants may have minor prep work related to the session topics. This will help them be fully prepared to engage in the subject matter.

Education programs: These sessions will be led by subject matter experts and include interactive group discussions and group work.

Assessments: Following the conclusion of each program, attendees will be given a survey to examine whether the educational objectives for that session were achieved.

Networking: Peer-to-peer learning and discussion of best practices will be integrated into the sessions.

Involvement in industry education events

To qualify for the Physician Business Leadership Certification, participants must attend four additional professional or educational events within 24 months.

Examples of education events include: IHA and IMS advocacy events, IHA conferences, IHC conferences, IMS regional meetings and events, and national health care and professional development conferences. Additional registration fees may apply for some of these events.


8:30 amIntroduction to the Iowa Academy of Family Physicians
9:00 am

Health Care Futurist (Part 1): A Survival Guide for Health Care Organizations

Steven Berkowitz, MD, Chief Physician Executive, Northern Light Health and President, Northern Light Medical Group

The health care industry is going through unprecedented changes. Unpredictable and disruptive technology abounds, and the physician-patient relation will continue to change. Stakeholders must become engaged and involved as market forces such as telemedicine and “big data” transform organizations into virtual health organizations with the ability to provide point-of-care patient care and achieve the end goal of true population management. This session will address how health care will survive and prosper in this very strange environment.

  • Review how to thrive in the era of the competing health care dollar and how to leverage traditional strategies of market share and profitability to better influence the medical “per member per month.”
  • Explore the concept of transparency as a new way of doing business.
  • Discuss the increasingly important role of new technology among providers.
  • Discuss the goal of achieving engagement and alignment among stakeholders, including the patient.
  • Discuss the importance of becoming a virtual health organization with restructuring of physician/patient and hospital-patient relations and the ability to provide point-of-care patient care across an ever-expanding geography and continuum of care.
11:00 am

Creating Margin: How to Survive in a Fee for Service-Based World While Transitioning to Value-Based Health Care

Tim Bartholow, MD, WEA Trust, and IPMA Board Chair 

Practices and their leaders are challenged by changing reimbursement models and limited resources to adapt. Developing and refining ways to improve fee-for-service (FFS) revenue streams can help ease the burden during the transition to value-based payment (VBP). This session will discuss how to effectively incorporate quality improvement methodology into daily practice and how to connect those quality efforts to address health care costs.

  • Discuss the driving factors of the changing health care payment world.
  • Describe opportunities to maximize FFS revenue while preparing for VBP.
  • Understand how to align meaningful quality-improvement initiatives with efforts to address cost.
  • Discuss how risk adjustment affects VBP.
  • Describe the main alternative payment models.
12:00 pm


1:00 pm

Health Care Futurist (Part 2): Patient as a Partner in Care

Steven Berkowitz, MD, Chief Physician Executive, Northern Light Health and President, Northern Light Medical Group

Continuation of Part One

3:00 pmAdjourn

Course summary
Available credit: 
  • 5.50 AMA PRA Category 1 Credits
  • 5.50 AOA Category 2­A
  • 5.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
08/10/2021 - 8:30am CDT
Event ends: 
08/10/2021 - 3:00pm CDT


Dr. Berkowitz is the Founder and President of SMB Health Consulting specializing in clinical and operational performance improvement for health care systems and leadership development for administrators, physicians and Trustees.  He has developed a successful Chief Medical Officer one-on-one advisory program for new and experienced Chief Medical Officers.

Since 2018,  Dr. Berkowitz has been the Chief Physician Executive and president of the medical group for Northern Light Health, a nine-hospital system in Maine.  Previously, for 13 years, he was the Chief Medical Officer of St. David’s Healthcare, a six-hospital system in Austin, Texas, as well as the Chief Medical Officer for the Central and West Texas Division of HCA.   He was  Chairman of the Board of Capital Area Providers, a 5.01-(a) Texas medical foundation with over 800 participating physicians. In 2008, St. David’s won the Texas Award for Performance Excellence and in 2014 was the recipient of the national Malcolm Baldrige award.

Prior to this position, Dr. Berkowitz was National Practice Leader for Physician Services with the HayGroup. He was a senior executive for Harris Methodist Health System serving as Medical Director of the HMO and Chief Medical Officer for the integrated delivery system. He was Medical/Executive director for The Travelers in Phoenix, Arizona.

In February of 2014, Dr. Berkowitz was appointed by Texas Governor Rick Perry to serve as Chairman of the Board of the Texas Institute for Health Care Quality and Efficiency.

He has sat on the boards of the  Society of Cardiovascular Patient Care, the Texas Hospital Association, the Texas Health Care Information Council, and the Texas Association for Healthcare Quality.


Dr. Bartholow is the Wisconsin Medical Society’s Chief Medical Officer. In this role, he focuses on physician and community engagement to promote change in the delivery and payment of health care. He works with the Society’s Government Relations team to align strategies for improving health care policy and administration with the Society’s objectives of achieving better access, quality and  efficiency in health care delivery. A family medicine physician, Dr. Bartholow provides clinical guidance to the Society’s work in data analysis, performance improvement and accountable-care efforts.

Prior to joining the Society staff in November 2008, Dr. Bartholow spent 16 years caring for patients at the Prairie Clinic in Sauk City, Wis., where he was one of 12 clinical owners. In the late 1990s, he served as medical director for an independent physician association with more than 400 primary care providers and learned the potential for data to assist behavior change. He has consulted in various capacities for physicians, including grievance, pharmacy and therapeutics, credentialing, quality improvement and other functions.

Dr. Bartholow received his bachelor’s degree from Drake University in Des Moines, Iowa. He is a graduate of Washington School of Medicine in St. Louis, Mo., and completed his residency in family
medicine at the University of Missouri in Columbia. He and his wife live in Madison, Wis., and they have adult twin sons.

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 5.0 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 5.0 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 5.0 AMA PRA Category 1 Credit(s)TM


No commercial interest company provided financial support for this continuing education activity.


The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose. 

  • Becky Anthony - Planning Committee Member
  • Steven Berkowitz, MD - Speaker
  • Tom Evans, MD, FAAFP - Planning Committee Member
  • Mike Flesher - Planning Committee Member
  • Tim Bartholow, MD - Speaker
  • Corey Martin, MHA, FACHE - Activity Director and Planning Committee Member
  • Pam Williams - Planning Committee Member


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 5.50 AMA PRA Category 1 Credits
  • 5.50 AOA Category 2­A
  • 5.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the conference.
  • A $50 fee will be charged to cancellations received six to nine business days before the conference.
  • Refunds will not be given to cancellations received five or fewer business days before the conference.
  • Refunds will be calculated by the date received and the IHA business days remaining before the conference.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, preregistered participants will be notified and full refunds provided.


IHA does not discriminate in its educational programs on the basis of race, religion, color, sex or handicap. IHA wishes to ensure no individual with a disability is excluded, denied services or segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans with Disabilities Act in order to attend this conference, please call 515-288-1955 or write to the Department of Education at IHA.