Physician Business Leadership Certificate Program - Session Three

Des Moines, IA US
April 11, 2023



  • $2,850 - IHA/IMS/IAFP members
  • $3,200 - IHA nonmembers

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Providers today face an era of change unlike any before. Reform policies, shifting requirements, and fiscal uncertainty create a chaotic atmosphere for professionals and providers. During times like these, strong leaders with innovative and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


Physician Business Leadership Certification is achieved by attending educational sessions, completing networking requirements, and involvement with other industry activities. The program includes three areas of focus:

  1. Foundational Leadership Skills: Fundamental leadership and business skills.
  2. They are equipping for Health Care Today: Topics helping physicians improve their execution, efficiency, and effectiveness.
  3. Keeping Up to Date About Hot Topics: Includes issues in health care delivery affecting physicians like crisis management and behavioral health program development.


Emerging and aspiring physician leaders.


COURSEWORK: Participants may have minor prep work for the session topics before each session. This will help them be fully prepared to engage in the subject matter.

EDUCATION PROGRAMS: These sessions are led by subject matter experts and include interactive group discussions and group work.

ASSESSMENTS: Following the conclusion of each session, attendees will be given a survey to examine whether the educational objectives for that session were achieved.

NETWORKING: Peer-to-peer learning and discussion of best practices will be integrated into the sessions.

INVOLVEMENT IN INDUSTRY EDUCATION EVENTS: To qualify for the Physician Business Leadership Certification, participants must attend four additional professional or educational events within 24 months.

Course summary
Available credit: 
  • 6.00 AMA PRA Category 1 Credits
  • 6.00 AOA Category 2­A
  • 6.00 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
04/11/2023 - 8:30am CDT
Event ends: 
04/11/2023 - 4:00pm CDT

Program and Speakers

TimePresentation Title and Speaker
8:30 am

Introduction to the Iowa Healthcare Collaborative

Tom Evans, MD, President and CEO, Iowa Healthcare Collaborative, Des Moines

9:00 am

The Art and Challenge of Coaching Colleagues to Enhanced Performance

Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

Too often, we approach collegial coaching from a position of authority or power, causing a defensive response. The reality is that successful collegial coaching demands understanding the drivers of behavioral change and recognition of “what’s in it for me” for colleagues being coached. This presentation covers the why what and how of the art and science of creating buy-in and making colleagues more receptive to change by using emotional intelligence and proven coaching tools and techniques.

  • Appreciate the value of transparency as a driver of behavioral change.
  • Learn non-threatening coaching conversation skills.
  • Create buy-in and a burning platform for change.
  • Use proven coaching tools and techniques to effect behavioral change.
10:30 am

Managing the Difficult Physician Colleague

Jeff Morris, MD, MBA, Studer Coach, Pensacola, Florida

A wide spectrum of physician behaviors can be attributed to the “difficult colleague.” Tolerating undesirable behavior degrades the organizational culture. This affects the entire organization, putting the collegiality of staff and the quality of care at risk. Addressing such behaviors is an art as much as it is a skill. Better defining the types of difficult colleagues and having a consistent approach to dealing with degrees of difficulty sets high standards of accountability, demonstrates the value, and re-recruits the organization’s high performers and team players.

  • Analyze the spectrum of behaviors that can define someone as a difficult colleague.
  • Identify tools and techniques to help the physician leader manage a difficult colleague more effectively.
  • Discuss the responsibility of physician leaders in managing a difficult colleague.
12:00 pmLunch
1:00 pm

Legal Issues for Physician Leaders: An Overview of the Law and Discussion with Health Lawyers in the Trenches

Alissa Smith, JD, MHA, Partner, Dorsey & Whitney, Des Moines
Katie Cownie, JD, Partner, Dorsey & Whitney, Des Moines
Rebecca Brommel, JD, Partner, Dorsey & Whitney, Des Moines
Mike Jenkins, JD, Senior Attorney, Dorsey & Whitney, Des Moines

Hear from a panel of health law attorneys about the primary laws that physician leaders should understand. Attorneys from Dorsey & Whitney who routinely advise hospitals will address the most common laws and scenarios facing physician leaders. The panel will cover topics such as peer review, NPDB reporting, candor laws, tricky consent issues, HIPAA and privacy/security, health care fraud and abuse such as Stark and Antikickback, certificate of need, EMTALA, dependent adult abuse, and restrictive covenants like non-competes and non-solicit clauses in employment and transaction agreements. The panel will share real-world examples and practical tips for physician leaders to draw on in their work.

  • Examine issues encountered in shift management.
  • Identify recent legal changes in the field.
  • Recognize surprises in agency regulations.
  • Resolve common employment problems facing health care.
2:30 pm

Time to Move Upstream and ‘Invest’ in Our Health: Addressing Social Determinants of Health and Population Health Management

Yogesh Shah, MD, Chief Medical Officer, Broadlawns Medical Center, Des Moines

Healthcare costs continue to outpace general inflation, typically by twofold. The major source of this problem is the unhealthy population. Upstream environmental factors greatly affect downstream health. Upstream factors include poor nutrition, inadequate housing, education, and low incomes – all considered social determinants of health. Addressing the health of the community extends beyond providing medical care and starts early in childhood. To meaningfully address the health of Iowans, healthcare providers must consider new approaches, develop social programs and explore new solutions upstream.

  • Discuss how to engage directly through community involvement to improve social determinants of health.
  • Identify crucial social determinants of health for communities.
  • Learn the role of social risk factors in health outcomes.
4:00 pmAdjourn
Iowa Hospital Association Conference Center
100 Grand Ave
Suite 100
Des Moines, IA 50309
United States
+1 (515) 288-1955

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this activity for a maximum of 6.0 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 6.0 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 6.0 AMA PRA Category 1 Credit(s)TM


No ineligible company provided financial support for this continuing education activity.


The planning committee member(s) and speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). The determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) have no conflict(s) with ineligible companies to disclose.

  • Rebecca Brommel, JD - Speaker
  • Katie Cownie, JD - Speaker
  • Mike Jenkins, JD - Speaker
  • Corey Martin - Activity Director and Planning Committee Member
  • Jeff Morris, MD, MBA - Speaker
  • Yogesh Shah, MD - Speaker
  • Alissa Smith, JD, MHA - Speaker


The information provided at this activity is for continuing education purposes only. It is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 6.00 AMA PRA Category 1 Credits
  • 6.00 AOA Category 2­A
  • 6.00 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • $2,850 - IHA/IMS/IAFP members
  • $3,200 - IHA nonmembers

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


  • Cancellations and substitutions are welcome anytime. Email cancellations and substitution requests to IHA will bill no-shows.
  • A full refund will be given to cancellations received ten or more business days before the first session.
  • IHA will charge $50 for cancellations received six to nine business days before the first session.
  • IHA will not refund cancellations received five or fewer business days before the first session.
  • IHA will calculate refunds by the date received and the IHA business days remaining before the first session.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, IHA will notify preregistered participants and provide full refunds.


IHA does not discriminate based on race, religion, color, sex, or disability in its educational programs. IHA wishes to ensure no one with a disability is excluded, denied services, segregated, or treated differently than others because of the absence of auxiliary aids and services. If you need any auxiliary aids or services identified in the Americans With Disabilities Act to attend this conference, call 515-288-1955 or write to IHA’s Education Department.