Physician Business Leadership Certificate Program - Session Three

April 12, 2022



  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. Times like these require strong leaders with innovative and focused decision-making abilities. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


Participants achieve the Physician Business Leadership Certification by attending the educational sessions and additional requirements in networking and involvement with other industry activities. The content focuses on:

  • Equipping providers for today’s health care: Helping physicians improve their execution, efficiency and effectiveness.
  • Foundational leadership skills: Fundamental leadership and business skills.
  • Hot topics: Issues in health care delivery affecting physicians (e.g., crisis management and behavioral health program development).


Emerging and aspiring physician leaders.


Coursework: Participants may have minor preparation work before each session. This will help them be fully prepared to engage in the subject.

Education programs: Subject matter experts lead these sessions, which include interactive group discussions and group work.

Assessments: After each program, attendees will complete a survey to examine whether that session achieved the educational objectives.

Networking: Peer-to-peer learning and discussion of best practices are integrated into the sessions.

Course summary
Available credit: 
  • 4.50 AMA PRA Category 1 Credits
  • 4.50 AOA Category 2­A
  • 4.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
04/12/2022 - 8:30am CDT
Event ends: 
04/12/2022 - 2:30pm CDT

Moderator: Bryon Schaeffer, MD, Clarinda Regional Health Center

8:30 am     Introduction to the Iowa Healthcare Collaborative 
Tom Evans, MD, President and CEO, Iowa Healthcare Collaborative, Des Moines

9:00 am     Health Care Finance 101  
Susan Horras, Vice President, Finance, IHA, Des Moines

Strong financial skills are necessary for effective leadership in today’s health care environment. This session will better equip physician leaders for the financial management responsibilities of their positions.

  • Examine ways to read and understand departmental financial performance reports.
  • Explain developing a budget and describe the role of budgeting as a key component of the administrative process.
  • Explore and understand revenue cycle processes and price transparency in health care, outlining the impact these factors have on patient satisfaction.
  • Review common key performance indicators and statistics including their significance in monitoring budget performance and variance analysis.

10:30 am     Crisis and Grief Leadership During a Disaster Event 
Joshua Morganstein, MD, DFAPA, Deputy Director, Center for the Study of Traumatic Stress, Uniformed Services University, Bethesda, Maryland

This session will review COVID-19’s impact on individuals and communities from a public mental health perspective. It will describe ways to think about who is at risk and detail principles of interventions that promote wellness and sustainment and improve functioning during disasters. The session will finish by discussing leadership actions that promote community recovery and the steps needed to implement grief leadership, which is an often-overlooked aspect of leading during times of crisis, but critical to the well-being of communities and their abilities to recover. 

  • Discuss the impact disasters have on the mental health of people and communities.
  • Describe intervention principles that promote wellness and improve function during a disaster.
  • Detail leadership actions that promote community recovery.
  • Explain grief leadership and how it can help with the well-being of a community during and after a disaster.

12:00 pm        Lunch

1:00 pm         Strategic Planning for Quality
Tom Evans, MD, President and CEO, Iowa Healthcare Collaborative, Des Moines

For organizations in an ever-changing world, strategic management is essential. Like biology, the organization that best adapts to the demands of its environment prospers and those organizations that do not adapt become less and less relevant. Strategic management is leadership- responding to change, setting direction, and focusing the organization’s momentum. The ability to utilize strategic analysis, strategic planning, and strategic momentum position the physician executive to advance his/her organization.

  • Describe Strategic Management and consider common fundamental working concepts.
  • Introduce a framework for strategic planning.
  • Consider the role of Stakeholders.
  • Explore the external and internal perspectives in strategic analysis.

2:30 pm     Adjourn

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this activity for a maximum of 4.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 4.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 4.5 AMA PRA Category 1 Credit(s)TM


No ineligible company provided financial support for this continuing education activity.


The planning committee member(s) and speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with ineligible companies to disclose. 

  • Becky Anthony - Planning Committee Member
  • Corey Martin - Activity Director and Planning Committee Member
  • Susan Horras - Speaker
  • Joshua Morganstein, MD, DFAPA - Speaker
  • Tom Evans, MD - Speaker


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 4.50 AMA PRA Category 1 Credits
  • 4.50 AOA Category 2­A
  • 4.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • IHA/IMS/IAFP members – $2,600
  • IHA nonmembers – $3,000
  • $450 coaching fee with Dan Varnum

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the first session.
  • IHA will charge $50 for cancellations received six to nine business days before the first session.
  • IHA will not refund cancellations received five or fewer business days before the first session.
  • IHA will calculate refunds by the date received and the IHA business days remaining before the first session.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, IHA will notify preregistered participants and provide full refunds.


IHA does not discriminate in its educational programs based on race, religion, color, sex or disability. IHA wishes to ensure no one with a disability is excluded, denied services, segregated or otherwise treated differently than others because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans With Disabilities Act to attend this conference, call 515-288-1955 or write to IHA’s Education Department.