Physician Business Leadership Certificate Program - Session Three

April 14, 2021



  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.

Target Audience

Emerging and aspiring physician leaders.


Providers today face an era of change unlike any before. Reform policies, shifting requirements and fiscal uncertainty create a chaotic atmosphere for professionals and providers. During times like these, strong leaders with innovative and focused decision-making abilities are required. Participants in this program will gain the tools to become successful leaders in today’s complex health care environment.


The Physician Business Leadership Certificate is achieved through attending the educational sessions (virtually in 2021), with additional requirements in networking and involvement with other industry activities. The content includes three areas of focus:

  1. Foundational Leadership Skills: Fundamental leadership and business skills.
  2. Equipping for Health Care Today: Topics helping physicians improve their execution, efficiency and effectiveness.
  3. Hot Topics: Issues in health care delivery affecting physicians (e.g., the opioid crisis and behavioral health issues).


Coursework: Before each session, participants may have minor prep work related to the session topics. This will help them be fully prepared to engage in the subject matter.

Education programs: These sessions will be led by subject matter experts and include interactive group discussions and group work.

Assessments: Following the conclusion of each program, attendees will be given a survey to examine whether the educational objectives for that session were achieved.

Networking: Peer-to-peer learning and discussion of best practices will be integrated into the sessions.

Involvement in industry education events

To qualify for the Physician Business Leadership Certification, participants must attend four additional professional or educational events within 24 months.

Examples of education events include: IHA and IMS advocacy events, IHA conferences, IHC conferences, IMS regional meetings and events, and national health care and professional development conferences. Additional registration fees may apply for some of these events.


8:30 amIntroduction to the Iowa Healthcare Collaborative
9 am

Health Care Finance 101

Susan Horras, VP, Finance, Iowa Hospital Association

Strong financial skills are necessary for effective leadership in today’s health care environment. This session will better equip physician leaders for the financial management responsibilities of their positions.

  • Explain how budgets are developed and describe the role of budgeting as a key component of the administrative process.
  • Review common key performance indicators and statistics including their significance in monitoring budget performance and variance analysis.
  • Examine ways to read and understand departmental financial performance reports.
  • Explore and understand revenue cycle processes and price transparency in health care, outlining the impact these factors have on patient satisfaction.
10:30 am

Crisis and Grief Leadership During a Disaster Event

Joshua Morganstein, MD, DFAPA, Assistant Director, Center for the Study of Traumatic Stress, Uniformed Services University, Bethesda, Maryland

This session will review COVID-19 impact on individuals and communities from a public mental health perspective, beyond just the issue of mental disorders, waiting for people to get sick and fixing it. It will also describe ways to think about who is at risk and detail principles of interventions that promote wellness and improve functioning during disasters, including pragmatic suggestions of specific actions to promote sustainment borrowed from other professions that work at baseline in high-stress environments. The session will finish by discussing leadership actions that promote community recovery and the steps needed to implement, grief leadership, which is an often-overlooked aspect of leading during times of crisis, but critical to the wellbeing of communities and their abilities to recover.

  • Discuss the impact disasters have on individuals and communities from a mental health perspective.
  • Describe the principles of interventions that promote wellness and improve function during a disaster.
  • Detail leadership actions that promote community recovery.
  • Explain the concept of grief leadership and how it can help with the well-being of a community during and after a disaster.
11:30 am


1 pm

CEO CMO Moving in the Same Direction

Linn Block, RN, BSN, MHA, CEO, Manning Regional Healthcare Center
Chuck Nordyke, RN, BSN, MSN, MBA, CEO, Clarinda Regional Healthcare Center

This session will examine the CEO CMO relationship by hearing it first-hand from two CEOs and their respective CMOs. They will describe the relationship and detail the value and difficulty of the dynamic. They will discuss how a strong partnership between the two can lead change in the organization. They will also provide examples that occurred at their facilities in which this relationship was required to execute on the strategic plans of the organization. Both teams will talk about their behavioral health programs and the partnership required to make these successful. Manning Regional Healthcare Center will discuss how important a strong CEO CMO relationship is when making the decision to discontinue a critical service line in the facility. This session will give participants a look into the intricacies of this relationship and what it means for the facility, medical staff, employees and community.

  • Examine the CEO CMO relationship and describe the successes and difficulties that come within this dynamic.
  • Explore how the CMO can lead change by showcasing examples from two organizations where the CEO CMO relationship was critical in making facility changes.
  • Detail two behavioral health programs that have required a strong CEO CMO relationship to be successful.
2 pmAdjourn

Course summary
Available credit: 
  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)
Course opens: 
Course expires: 
Event starts: 
04/14/2021 - 8:30am CDT
Event ends: 
04/14/2021 - 2:00pm CDT

Accreditation Statements

  • DO: Des Moines University (DMU) is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing medical education for physicians. DMU designates this program for a maximum of 3.5 AOA Category 2-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
  • MD:  This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Iowa Medical Society (IMS) through the joint providership of Des Moines University (DMU) and the Iowa Hospital Association. DMU is accredited by IMS to provide continuing medical education for physicians. DMU designates this live activity for a maximum of 3.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  • Other Health Professionals: This live activity is designated for 3.5 AMA PRA Category 1 Credit(s)TM


No commercial interest company provided financial support for this continuing education activity.


The speaker(s) will disclose if any pharmaceuticals or medical procedures and devices discussed are investigational or unapproved for use by the U.S. Food and Drug Administration (FDA). Determination of educational content and the selection of speakers is the responsibility of the activity director. 

Relevant to the content of this educational activity, the following individual(s) do not have any financial relationship(s) with commercial interest companies to disclose. 

  • Becky Anthony - Planning Committee Member
  • Linn Block, RN, BSN, MHA - Speaker
  • Tom Evans, MD, FAAFP - Planning Committee Member
  • Mike Flesher - Planning Committee Member
  • Susan Horras - Speaker
  • Corey Martin, MHA, FACHE - Activity Director and Planning Committee Member
  • Joshua Morganstein, MD, DFAPA - Speaker
  • Chuck Nordyke, RN, BSN, MSN, MBA - Speaker
  • Pam Williams - Planning Committee Member


The information provided at this activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition. The content of each presentation does not necessarily reflect the views of Des Moines University.

Available Credit

  • 3.50 AMA PRA Category 1 Credits
  • 3.50 AOA Category 2­A
  • 3.50 CE Contact Hour(s)


Please login or Create an Account to take this course.


  • $2,500 - IHA/IMS/IAFP member
  • $3,000 - IHA nonmember

Click here to register. 

If you have questions, contact Corey Martin at or 515-288-1955.


Cancellations and substitutions are welcome anytime. Cancellations and substitution requests must be sent to No-shows will be billed.

  • A full refund will be given to cancellations received 10 or more business days before the conference.
  • A $50 fee will be charged to cancellations received six to nine business days before the conference.
  • Refunds will not be given to cancellations received five or fewer business days before the conference.
  • Refunds will be calculated by the date received and the IHA business days remaining before the conference.
  • IHA reserves the right to cancel the conference because of insufficient enrollment. If so, preregistered participants will be notified and full refunds provided.


IHA does not discriminate in its educational programs on the basis of race, religion, color, sex or handicap. IHA wishes to ensure no individual with a disability is excluded, denied services or segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids and services. If you need any of the auxiliary aids or services identified in the Americans with Disabilities Act in order to attend this conference, please call 515-288-1955 or write to the Department of Education at IHA.